Cookie Policy

Last updated: January 20, 2026

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to the website owners.

Schrittmotoren Media Ltd. uses cookies on Schrittmotoren.com to improve your browsing experience and to support our advertising-based business model.

2. How We Use Cookies

Schrittmotoren Media Ltd. uses cookies for the following purposes:

  • Essential Cookies: Required for the website to function properly and securely
  • Analytics Cookies: Help us understand how visitors interact with our website to improve content
  • Advertising Cookies: Used by Google AdSense to deliver relevant advertisements and measure ad performance
  • Preference Cookies: Remember your preferences such as language and theme settings

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems.

Cookie Name Purpose Duration
cookie_consent Stores your cookie preferences 1 year

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Service Purpose Data Collected
Microsoft Clarity User behavior analytics Page views, clicks, scrolling

3.3 Advertising Cookies (Google AdSense)

We use Google AdSense to display advertisements on our website. This is our primary revenue source that allows us to provide free content. Google AdSense uses cookies to serve ads based on your prior visits to our website or other websites.

Google AdSense collects:

  • Device information (browser, OS, screen size)
  • IP address (approximate location)
  • Ad interaction data (views, clicks)
  • Cookie identifiers for personalized advertising

Your AdSense choices:

For more information: How Google uses cookies in advertising

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions made by you, such as setting your privacy preferences or filling in forms.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.

3.3 Advertising Cookies (Google AdSense)

We use Google AdSense to display advertisements on our website. This is our primary revenue source that enables us to provide free, high-quality content to our readers. Google uses cookies to serve ads based on your prior visits to our website or other websites on the Internet.

Google AdSense uses cookies for several purposes:

  • To serve relevant ads based on your interests
  • To measure ad performance and effectiveness
  • To prevent the same ads from being shown too frequently
  • To detect and prevent fraudulent activity
  • To provide aggregate reports to advertisers

Common Google AdSense cookies include:

  • DSID: Used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalization (expires after 2 weeks)
  • IDE: Used to measure ad performance and provide recommendations (expires after 13 months)
  • NID: Contains a unique ID that Google uses to remember your preferences and other information (expires after 6 months)
  • ANID: Used for advertising purposes including serving relevant ads (expires after 13 months)
  • APISID, HSID, SAPISID, SID, SSID: Used for authentication and fraud prevention (expire after 2 years)
  • _gads, _gac: Google Analytics and AdSense cookies for measuring campaign effectiveness

You can opt out of personalized advertising by visiting Google Ads Settings. However, you will still see ads; they just won't be personalized based on your interests.

3.4 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics and deliver advertisements.

4.1 Google Services

We use the following Google services:

  • Google AdSense: For displaying advertisements
  • Google Analytics: For website analytics (if applicable)

For more information about how Google uses data, visit Google's Privacy & Terms.

5. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit:

5.2 Opt-Out of Personalized Advertising

You can opt out of personalized advertising by visiting these pages:

6. Cookie Duration

Cookies can be either "session" cookies or "persistent" cookies:

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Remain on your device for a set period or until you delete them

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please check this page periodically for updates.

8. Contact Us

If you have any questions about our use of cookies, please contact us:

Schrittmotoren Media Ltd.
85 Great Portland Street
London, W1W 7LT, United Kingdom
Email: privacy@schrittmotoren.com
Phone: +44 20 7946 0958

9. More Information

For more information about our privacy practices, please see our Privacy Policy.